Published by Swiss James on 19 Aug 2008 at 12:47 pm
Shoe Tuesday – Olympics roundup
<cue Shoe Tuesday music>
Well it ain’t over yet, but by next Tuesday it will be. So this is the time and the place to take a look at how the three big sh-sh-sh-shoe people faired at t’Olympics.
adidas
Made the best advert before the games (and was then royally ripped off by Reebok), but some of the athletes appearing in the ads seem to have been cursed- or at least that’s what the occasional person on the internet is saying. I saw a great Olympics display they had in the center of Beijng though.
Display outside a Beijing shopping centre
Nike
Lost out to adidas for the official sponsorship but countered by bringing out a wicked set of 5 shoes to match the 5 Olympic mascots (presumably with a sole that makes it looked you’ve stomped on the annoying little gremlins) and a shoe for every possible event including a black boot with a spike at the back for the Equestrian stuff. Kinky.
Fuwa (mascot) shoes- for kids only unfortunately
It takes some nerve to bring out 28 different shoes for an event you’re not even sponsoring, and I wonder how many pairs of weightlifting shoes they actually sold. Still though, that is one cool boot.
Equestrian Nikes
Puma
Shod 100m champ Usain Bolt- who then held up his gold spikes for the cameras like a good little sponsoree.
However Bolt’s laces came undone (cheers Bozzley for telling me this!), which Mums everywhere will tell you is the major cause of Childhood falling-overness.
Undone shoelaces cost lives
Forget Asics- that Japanese rice-shoe marathon woman I was banging on about last week didn’t even get a medal. Reeboks are, as ever, for losers.
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Excellent shot post James. Leads me to one question . . . what the hell ever happened to velcro? Velcro was good . . . velcro was our friend.
Meant to say “shoe” post. You need an edit feature.
I think if you register you can use the edit feature? Could be totally wrong.
But yeah, velcro- I once had a shirt that was velcro all the way down, like a stripper, or someone with a sports injury.
I think you missed the most important brand of all – Li Ning!
i like pumas but they’re too narrow for my “country bumpkin” feet.
and yeah! what ever happened to velcro?! remember Roos?
pffft. slowcoach.
Those Nikes are disturbing.
None of these manufacturers have anything to worry about now though, with the Creegan marketing machine at full throttle.
Neal- they’re all paying me top dollar for this coverage too. I’ll be retired by next year.
I don’t really know how I feel about this Li Ning business- they’re kind of halfway between a “adidos Air Jurdan” type rip offs and a real brand aren’t they?.