Published by Swiss James on 24 Jun 2008
sock tuesday
<cue Shoe Tuesday music>
In 2006, Mengna beat rival Langsha Knitting Co to become the sole socks supplier to the 2008 Summer Olympic Games. Mengna paid $5 Million for the privilege and with other promotional costs the overall total will be more than 100 million RMB.
Source: China Daily 23/6/08
Crank up the machine boys, we’re making Olympic socks now!
Mengna and Langsha are both made in a town called Yiwu- in fact 40% of the socks on the world market are made in this town.
Can you imagine living there? Every day must be like Christmas.