When the adidas adverts for the the Olympics first started showing up, I thought they were amazing:

Clearly Reebok thought so too, here’s their latest ad campaign on Nanjing Dong Lu:

Then again, perhaps we shouldn’t feel bad for adidas; they weren’t exactly the first people to hit the same idea:


Turkish battery company for Euro2008


Portugese Sports TV channel for the 2007 Rugby World Cup.

I suppose I’m no better, for some of this post I ripped off http://www.joelapompe.net/