Published by Swiss James on 18 Oct 2007 at 12:24 pm
Squirrel Shaped Fish
When packing for Suzhou, I planned to take a couple of polo shirts with me, not to play polo you understand that would be ridiculous I’m just a fan of the more casual collar.
The night before we went, I went out for a couple of drinks and, long story short, had to use the shirts to put out a stable fire. Happily, I found a shop called “Squirrel Shaped Fish” in the centre of Suzhou that had some fine shirts, and at a very reasonable price too. Imagine my surprise when I returned home to find the logo on these shirts was eerily familiar.
Perhaps I should write to the good people at Squirrel Shaped Fish to tell them some european upstart is stealing their logo.



Squirrel shaped fish is a very famous Suzhou dish that has been around way before the French even knew what fish was! Bloody French can’t come up with a logo of their own, although to their credit at least the “fish” on their logo is pointing in the opposite direction.
To me
To you
To me.
To you.
Funny. This looks exactly like your picture in the last post–with its flat mouth and all.
why are the chuckle brothers engaged in this “to me, to you” thing? did i miss something?
ooooo, those wily chinese and their wily ways . . .
Because they’re The Chuckle Brothers, Angie.
To me..
Wait, there are people infringing on intellectual properties/copyrights in China? Have the authorities been notified?
come on, who cares, that company will go bankrupt soon anyway. who would ever want to buy a shirt from some brand called squirrel shaped fish
totally illogical.
will they copy izod as well?
Haha…sorry for the second reply, but I noticed the copyright stuff on the bottom if this page it says….
ISPYShanghai Copyright (insert symbol) 2007 All Rights Reserved.
hahahaa
Izod?, who’s copying izod, I do izod testing in my lab, who’s copying it, those fuckers over at Charpy?
shopgirl, if squirrel shaped fish were featured in next months Vogue I’m sure you’d be on the plane straight back to China
Oh yeah- “ISpyShanghai Copyright © 2007 All Rights Reserved.”
Weird. So I suppose if anyone of you baduns steal stuff, an army of lawyers will be hammering down your door- d’you get me?!
Izod is somehow related to Lacoste but I don’t understand how, and we don’t get it in England / Korea / China so it’s a mystery to me.
Shamu- harsh but fair, although that isn’t me, it’s a friend of mine also called James.
Anyway I’ll tell you who would buy a shirt from Squirrel Shaped Fish- me that’s who. I had many an admiring glance from the ladies when I modeled it around Tiger Hill in Suzhou.
http://farm3.static.flickr.com/2268/1625641763_c3ebb52fcf.jpg
can you be a bit more specific on “many”?
Can I put in an order for a couple of those stylin’ shirts please James, perhaps a couple of sizes smaller for me, say a medium? Cheers!
http://www.urbandictionary.com/define.php?term=izod
1. izod
70 up, 14 down
Since whoever wrote the last entry was young, foolish, and obviously under educated in Izod, I will explain how Izod came to be.
Izod and Lacoste used to be part of the same company, and the clothing line was originally called “Izod Lacoste” and featured a small crocodile emblem.
Eventually Izod and Lacoste had differences of opinion over labor of the products. Izod wanted to design clothes in France, and have them made in foreign countries with cheap labor. Lacoste wanted no part of it, and kept design and manufacture in France while Izod split off and did his own thing. Eventually now you see that since Lacoste kicked the bucket, the new owner of the company went the way Izod wanted to go originally and all Lacoste shirts are now “Designed in France, Made in wherever”.
So, that is the REAL story of Izod, and how they went from having a crocodile to a crest on their shirt. As well, when I was a teenager in the 80’s, they were always just referred to as “Izod” and Lacoste was sort of passe as if that part of the company name didn’t matter. It was an IZOD, and it was famous for the crocodile.
In the early fifties Rene Lacoste teamed up with David Crystal, who at the time owned Izod, to produce Izod Lacoste clothing. In the 1970s and 1980s it was extremely popular with teenagers who called the shirts simply Izod. The partnership ended in 1993 over quality control problems on Izod’s part. The Lacoste name was revived in 1995 without Izod.
However, starting in 2000, with the hiring of a new fashion designer, Christopher Lemaire, Lacoste began to take over control of its brand name and logo, reining in their branding arrangements. Now, Lacoste has once again returned to the elite status it held before a brand management crisis in the ’70s and ’80s.
James, looking through your site, it’s apparent that the posts which get the most response are about your rather brave taste in fashion. Maybe you need to rebrand your site as shopboy-shanghai
p.s. To you
Shopboy Shanghai! ROFLMAO!!!