Published by Swiss James on 10 Sep 2007 at 02:21 pm
Shoes
Since all of Emma’s shoes are held together with hair clips and grim determination, we went shopping for a new pair around the fashionable end of Nanjing Lu. To me Emma has very feet-sized, even dainty feet; a UK size 5 1/2, but apparently in China she is verging on the specialist, the annecdotal.
We went to a department store which seemed to have roughly 8-9,000 different styles of plain black shoe, some of which took Emma’s fancy, some of which she took to the shop assistant.
“Do you have these in a size 39?”
she would ask in her elegant, faultless Mandarin (bear with me, I’m doing some damage limitation for talking about her feet on the interwwweb) the saleswomen would wave their hands in front of their face in a paroxym of awkward embarassment, back away nervously for fear of being crushed under enormous laowei soles, or laugh nervously and promise to go in the back and check- in the same way as a clerk in a glove shop might indulge a man with 8 fingers on each hand. Consistently though, no-one had a high-heel, boot nor flip-flop in anything bigger than a 38.
On the other hand (or foot, haha!) I had a great time in a shoe shop called ACU on Changle Lu. So rarified and sought-after is the footwear in this place, they have a security guard to stop people taking photos of the buggers.
Adidas has a new range of limited editions which are based on seasonal foods; September is truffle season so they have a brown pair with a logo of a little dog snuffling around, October is Hallowe’en with pumpkin orange leather and little Jack-o-lanterns on the laces. I picked up one pair in red that I liked and was about to try them on when the manager snatch them away:
“These aren’t released until December, you can’t wear them now!”
Once he’d calmed down and had a couple of puffs on a ventilator, he talked me through the other stuff in the shop:
“These sold out on the first day, we had people fly from Beijing and camp outside overnight to buy them, this pair are made from pigskin- the pigs showered daily in Evian and were moisturised by NASA dermatologists. This pair are so ultra-cool that only people who wear sunglasses indoors can actually see them.”

These are the ones I bought, tomato shoes!
I asked him if he had anything for girls in a size 39, but he told me that such a thing is beyond the boundaries of footwear engineering.
ACU, Changle Lu near Chengdu Nan Lu
Normal sized women’s shoes available from Zara- opposite Plaza 66, Nanjing Xi Lu

Nige on 10 Sep 2007 at pm #
Wait, you’re advertising now? Those software engineering big bucks not enough for your extravagant shoe-buying lifestyle?
Angie in Texas on 10 Sep 2007 at pm #
awwww, poor emma! tell her to send me some photos or links to shoes she really wants and i’ll send them over right away . . .
anything for a sister in shoe crisis!!!
Swiss James on 10 Sep 2007 at pm #
I like the little bit in bold at the bottom, think I’m going to do it every time I mention a place by name from now on. It reminds me of when AA Gill writes a restaurant review in the Sunday Times, 450 words on whatever random tangent he thinks of, then “Food tasted like the map book from the Titanic” and the address of the restaurant.
Liam on 10 Sep 2007 at pm #
A particularly poetic entry today I thought James, very nice.
gingermark on 11 Sep 2007 at am #
That’s where that bastard kitten went.
dingle on 11 Sep 2007 at am #
James, you need to look for distributors of Ningbo Sun (http://tinyurl.com/28ye5g) or HongKong Chengyin (http://tinyurl.com/2zhubw) shoes, they both have a number of unisex styles available in larger sizes.
Precious on 11 Sep 2007 at am #
Oh dear, I feel for poor Emma. I am a Chinese who lived for a year and a half in Australia, and throughout that year and a half, I couldn’t buy any undergarments or shoes. The smallest are way too large, so I can hold her hand in this.
*hugs* to Emma. Bah footwear engineering
Woaizhongguo on 11 Sep 2007 at am #
James, I worked in fashion (research) when I was in the UK so I know the average bra, cup and even foot size for women and I am sorry to say that for women, 5 1/2 is actually above average even in the UK, but only just! The average (mode) is size 5. (If any of you want to know - for benchmarking purposes - what the other measurements are I’d be happy to share them with you!)
Oh and it’s nice to see you are now competing with Shopgirl for best fashion advice blog but you might want to turn up the enthusiasm a few notches: I found this shoe shop on Changle Lu and it was SOOOOOOOOOOOOOOO COOOOOOOOL, it’s just the BEST shoe store in the world, no, in the universe or galaxy, whichever is bigger etc etc.
Swiss James on 11 Sep 2007 at am #
Liam- why thankyou. I written it on Sunday night rather than Monday lunchtime which I think makes all the difference.
gingermark- never mind that, are you in for York?
Precious- nice to see a new commenter on here- what I’m learning is that if I talk about shoes, girls appear! Will pass on your sympathy
Oh and from Angie too
dingle- I appreciate that you went to the trouble of getting a tiny url for that joke. But you’re still a bad snide.
Woai- worked in fashion eh? That explains a lot. Anyway it’s interesting that you specify the modal average, I would conjecture that the mean for adult females would be significantly higher than that, probably around a 5.5, with the median probably around the same. Nevertheless, I concur that in this situation the mode is the correct model to use, so Emma is SLIIIIIIIIIIIIIIIIIIIGHTLY above average in this regard.
Woaizhongguo on 11 Sep 2007 at pm #
Right, SLIGHTLY above average in England, which means she’s a Yeti in China - one word: custom made shoes! There’s a shop right outside and opposite of Big Bamboo that makes them to order.
Swiss James on 11 Sep 2007 at pm #
yep, there are in fact two such shops right outside Big Bamboo (or on Nanyang Lu anyway) we went in them both.
They looked like they made really good shoes in those places, and I think we’ll probably GOOOOOOOOOOOOOOOOOOOOOO back, but in the end we got some from Zara. This is what I was doing whilst you were sipping Jack’n'coke with models in Muse btw!
Clown-footed Yeti on 11 Sep 2007 at pm #
Ladies - thanks for the votes of sympathy.
Woai and Dingle - you’re both short.
Swiss James on 11 Sep 2007 at pm #
oof!
Champagne Seoulcialist on 11 Sep 2007 at pm #
Women, feet, Shanghai and you don’t mention England women’s team playing Japan there in the World Cup? Nice kitten tho. Germany 11 Argentina 0 - not entirely sure how I feel about that.
missbels on 12 Sep 2007 at am #
I am still coming down off the heady heights of being able to buy shoes in my size- three years in South Korea with very little in the way of new footwear- arrive back in the UK with three new pairs within a fortnight…(ah)
Then again I am still an outlandish size eight in the U of K so still a bit tricky but at least shop assistants don’t faint as I walk into the shops here.
Woaizhongguo on 12 Sep 2007 at pm #
Well Emma, if indeed you are (and I have my doubts), for my weight, I’m the right height … and my feet are the right length. Not sure about Dingle though!
dingle on 13 Sep 2007 at am #
Peter, I’ve got big feet actually, size 9/10, I’ll let you have a look at them next we’re out.
Swiss James on 13 Sep 2007 at pm #
Champers- oh I’ve got all of your women’s world cup news covered. Well, I’m going to see it tomorrow night anyway. Keep em peeled.
missbels- I remember the struggles that you and Sam had on that front- in fact my size 9’s were even refused at a few places. Is an 8 in womens the same as an 8 in men’s? I always thought it was, but someone the other day told me they have two scales.
Woai- I’ll have you know that it’s not dingle’s weight that’s the problem, he’s just 3 feet short (we worked it out on my phone)
dingle- can I look too?
dingle on 13 Sep 2007 at pm #
Of course James, I’ll show you the cheese I’m cultivating under my big toe nails too if you want.
lei on 28 Oct 2007 at pm #
been to ACU, and honestly, they are not all that great. When i went, they barely had anything, and the service sucked.